During my youth, my father (a 20 year Air Force veteran) used to tell me; “You are born with just one last name, you need to work hard to protect its reputation”. That was good advice to remember. The same holds true with your professional reputation.
Building and maintaining your reputation can be one of the hardest tasks you will ever undertake. Why? Because your reputation is built every day, it is not just a static event. Furthermore, consistent execution on a day in and day out basis on any task is a challenge. Few are as important as your reputation. It is important to recognize that your reputation is what others believe about you, not what you believe about yourself.
Most everyone is aware of the high profile visibility surrounding the departures of Robert Moffat, ex-SVP of IBM, and Mark Hurd, ex-CEO of Hewlett-Packard. Each had reputations of being squeaky clean, fiercely loyal, and two of the most effective leaders in a Fortune 50 company. Both lost their jobs in disgrace. Hubris and poor judgment effectively ended their public careers.
Beware of letting a prideful act tarnish or even ruin a lifetime of building your good reputation, no matter how innocuous it may appear at the time. As a litmus test, if you are not willing to have your mother read about it on the cover of the Wall Street Journal, you probably are at risk of exercising poor judgment. People and companies have long memories. The advent of technology and social media can easily magnify the awareness of a poor decision.
A good reputation allows you to aim higher in life, personally and professionally. A good reputation attracts positive attention, and can inspire others to do well. A good reputation can never be bought; it can only be earned. A person with a good reputation does not need to worry about what others think about them, for their actions speak louder than words.
Go out and do something good for yourself and others today.
Wayne Rampey
Vice President
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